Armed with laptops and homegrown mp3’s, Beatmatch pits young producers in a head-to-head battle to inspire the soul of Seattle.

Working in tandem with The Vera Project and Grammy winning artists like Ryan Lewis and RAC, I pioneered the event’s visual branding for its inaugural competition.

Deliverables included: plastering the streets of Seattle with posters, large scale projection of motion graphics (for the producers to dance along to), full social media coverage, and merchandising.